Bild zeigt eine Person, die TikTok nutzt, um Unternehmensnetzwerke zu erweitern und Kontakte zu knüpfen.

TIKTOK FOR COMPANIES

TikTok has taken the social media world by storm. Originally launched as a playground for creative Gen Z content, TikTok has quickly built up an impressive user base that spans all age groups and interests. Many companies, such as Škoda Auto Germany , are already successfully using TikTok for their TikTok marketing, showing their fans elaborately produced car porn videos, behind the scenes or using humorous video trends with trending audio. How can your company use TikTok successfully? More than 1.5 billion active users and almost 21 million users in Germany should not be completely ignored! TikTok can be an enormous platform for organic content and TikTok advertising or TikTok Ads for your company. Companies should not ignore this reach and visibility! TikTok can be a powerful springboard for your business to establish itself in the digital space. Through relatable content and the opportunity to go behind the scenes and provide real insights into the day-to-day running of your business, your company can gain authenticity and a sense of community. This content builds trust with consumers and promotes long-term customer relationships. In addition, a high interaction rate also contributes to increased brand loyalty. TikTok offers your company an effective way to increase brand awareness and attract customers. It is also an advantage to be active on this social media platform in order to further establish yourself in an increasingly digitalized market environment. TikTok is an important cultural hub where the latest trends often emerge. It is therefore essential that your company uses the platform to position itself as modern and up to date. Another advantage of TikTok for companies is the availability of simple editing tools directly in the app. This means that even beginners can create appealing content and spice it up with music, text, effects and filters without having to resort to other external software. However, the large user base and its rapid growth make TikTok an indispensable marketing channel. You can address your existing target group as well as new users and potential customers – thanks to the algorithm, this is particularly precise. And the viral potential also opens up an enormous reach for your creative content.

TikTok Checklist

Our checklist shows how easy it can be to get started on TikTok. Now nothing stands in the way of your next viral video!

  • Create company account
  • Simple equipment: cell phone, tripod, light source
  • Define strategy, goals and stories
  • Find your Corporate Creator
  • Select a suitable setting
  • Post regularly
  • SEO: Use keywords and hashtags
  • Trend-Watching
  • Creative community management
  • Have fun and keep at it

Do you still have questions or are you looking for a partner to help you publicize your company on TikTok? Then get in touch with us. We will be happy to advise you!