Creative campaigns: Customized solutions for your business growth

Online and social media campaigns at the Düsseldorf agency SMART PR

For many communicative tasks, it is advisable to think in terms of campaigns, as PR campaigns achieve a far greater impact and attention than a series of individual measures. For us, this means developing strategies and planning the campaign in such a way that you are represented in the appropriate context with the topics relevant to the target group in an eye-catching way. With our campaigns, we create consistent messaging for your brand. Whether social media campaign, online PR campaign, inbound marketing campaign or integrated PR campaign – we develop the overall concept and the individual campaign phases, take over the complete implementation of all measures and monitor the progress of the PR campaign. For online PR or inbound marketing campaigns, we create comprehensive added-value content, for example in the form of white papers, that will inspire your target group.

Social media campaigns

We develop exciting social media campaigns with which you can reach your target group on the social web. We also take unusual paths to achieve this. For example, we planned and implemented a B2B campaign for a well-known commercial vehicle manufacturer that took us all over Europe. Our live reporter accompanied a new model from the manufacturer on a 50,000-kilometre journey for the core target group of tradespeople, producing interesting and target group-relevant content. Read more about the campaign and its results here. But our creative team can also develop the right social media campaign for your company with a smaller budget.

Inbound marketing campaigns

Inbound marketing is about the customer finding your company – and not the other way around. This is achieved through high-quality content that picks up the customer and answers their questions at the exact stage of the purchasing decision process they are currently in. We develop campaigns for you that are based on the inbound methodology. One example is a B2B campaign for our client Cosentino, a multinational company from Spain that manufactures and sells innovative surfaces for architecture and design. We staged “My Perfect Kitchen Germany” on a newly developed website and an accompanying Facebook community; both channels offer users comprehensive added-value content and pick them up on their customer journey. You can find more information about the campaign here.

Integrated PR campaigns

Communicating a brand message consistently across different channels is an exciting challenge. We develop integrated campaigns for you in which your message reaches the respective target group on the various channels in the right tone. For example, we developed a campaign for Rheinbahn to launch the new MetroBuses in Düsseldorf, which included a dedicated website, video content, campaigns on several social media channels, influencer relations PR and online PR measures. Read more about the “Steigum” campaign here. We would also be happy to develop a customized PR campaign for your company. Get in touch with us!