Online PR: Your tool for digital visibility and reputation

The spectrum of online PR is diverse, and there are different definitions of what online PR encompasses. At SMART PR, we define online PR as all media relations activities aimed at increasing your presence and visibility on the web and building a strong online reputation. As an experienced online PR agency, we identify relevant online media, blogs and newsletters for you and develop customized online PR strategies to achieve your goals.

How does online PR work?

Online PR (online public relations) refers to public relations work via available online communication channels and tools. This includes not only the online editions of traditional media, but also social media, blogs and websites. In contrast to traditional PR, online PR is not just an adaptation, but the specific use of the opportunities and possibilities of online media. We realign brands, position products and get companies talked about. We reach your target group with the right stories and press releases. In the social media sector, we combine web rules with your goals in search engine optimization (SEO) and online marketing.

Online PR as an interface between SEO, social media and marketing

In online PR, the boundaries between classic PR, online marketing, social media and SEO are fluid. Our full-service agency offers you holistic campaigns to position your brand that integrate all of these disciplines. We use the possibilities of online media to optimize your PR campaigns and at the same time take classic media into account, especially in the B2B sector. We also place specialist articles, interviews and other PR content in print media in order to position your brand comprehensively.

What is the aim of online PR?

The aim of online PR is to have a lasting positive influence on the public image of a company or brand. Sub-goals are:

• New customer acquisition and retention

• Information transfer

• Increasing attention

• High cost-benefit factor

• Improvement of (online) reputation

• Performance measurement and control

• Achieving a high degree of topicality

Online PR vs. traditional PR: the advantages of digital and traditional communication

Compared to traditional PR, online PR uses digital channels to reach target groups directly and spread your brand messages quickly and efficiently. Our online PR agency ensures that your online PR strategies are optimally aligned with your online marketing and SEO goals. At the same time, we integrate traditional PR elements to ensure a balanced and comprehensive communication strategy.

Targeted media selection and content placement

We know how important it is to select and target the right media for your target group. Whether trade journals in the B2B sector or lifestyle media for a consumer target group: we create target group-specific content that conveys your message in the best possible way. Through the precise placement of interviews and specialist articles in the relevant media, we ensure that your target group is reached and that your brand receives the desired attention. We also use these placements strategically to strengthen your expert positioning. Through targeted positioning of specialist articles and interviews, we promote your expertise and position you as a leading contact in your industry.

Your experts for online PR and traditional media relations

Would you like to find out more about our online PR and classic PR consulting services? Contact us to find out how we can help you optimize your media work – whether online or traditional – to place your messages effectively and position your brand successfully.