Social media analysis & social media monitoring at the Düsseldorf agency SMART PR

Social media monitoring and social media analysis are often used interchangeably, but they actually mean two different things: social media analysis is a measurement of the success of your own social media channels, which we carry out for you as a social media agency. Social media monitoring is about recording and observing conversations on certain topics related to your company throughout the (social) web. Monitoring also plays an important role in the area of media relations and involves observing online media as well as traditional media such as newspapers or trade magazines (media monitoring). We offer you both monitoring and social media analysis, as both are essential for successful communication.

Social Media Analysis

Social media performance measurement analyzes the success of a platform using predefined KPIs, as is common in online marketing. There are numerous different KPIs that can be measured. In consultation with you, we determine the KPIs that are relevant to you and always correspond to the pre-defined goals. We also use various social media analysis tools to help us collect the data. The content analysis of the measured data then goes into more depth and analyzes, for example, why which posts worked particularly well and makes recommendations for adapting the social media strategy. As an experienced social media agency, we regularly carry out social media analytics for your platforms and prepare them in the form you prefer – monthly, quarterly or as an annual report, depending on your requirements. Through the social media analysis of meaningful marketing key figures, the reporting then provides you with a real basis for decision-making and legitimization for your social media activities.

Social Media Competitive Analysis

In addition to your own channels, you can also analyze your competitors’ platforms: A regular look at the competition can provide important insights for your own channel. That’s why we also include the competitors relevant to you as benchmarks in our reports by arrangement, so that you are always in the picture here too. You can find more information on social media analysis in our white paper “How to analyze your social media presence”, which you can download here.

Social Media Monitoring

Social media monitoring is about gaining an overview of the conversations and opinions on the web about your company, your products or certain topics relevant to your company. Social media monitoring tools continuously search the web for specific keywords. The process of analyzing these results is sometimes referred to as social listening or the terms social media monitoring and social listening are used interchangeably.

Recognizing crises at an early stage with the help of monitoring

With the help of social media monitoring tools, we can recognize emerging crises and looming shitstorms in good time. These issues do not always arise in your own environment. Industry-wide crises (caused by a competitor, for example) can also cause acute problems for your company or brand. With the help of comprehensive and forward-looking social media monitoring, you can initiate appropriate measures before the crisis actually breaks out. Because only those who can react early have a real chance of surviving it in the best possible way.

Monitoring to optimize the social media strategy

With a well-constructed monitoring system, you have a constant overview of the important topics, developments and trends, opinions, critics and influencers that are related to your company. You can find out what the mood on the social web is on certain topics, what interests your target group and also which social media platforms your target group is actually using. Social media monitoring makes it possible to identify current topics promptly and adapt your own content planning accordingly. In this way, monitoring creates the basis for making your own communication more successful through agenda surfing and provides important insights for optimizing your social media strategy. Would you like to find out more about social media analysis and monitoring? Feel free to get in touch with us!