Influencer Relations

About us

As a team of digital natives, we are deeply rooted in the world of social media and know the most important influencers and relevant campaigns. Our network includes YouTubers, Instagrammers and other social media players. We help you find the right influencers for your brand. Whether a short-term collaboration or long-term influencer relations – we offer tailor-made solutions.

Why influencer relations?

Today, influencers are indispensable opinion leaders in the digital world. They not only offer high reach, but also credibility and authenticity. Careful selection of influencers is crucial in order to find credible ambassadors for your brand.

Influencer Marketing

Personal stories, images and opinions are shared on social media as well as blogs and online magazines, which achieve a wide reach. As more and more people use ad blockers, traditional online advertising is becoming less effective. This is where influencer marketing comes in.

Choosing the right influencers

Selecting the right influencers starts with your own target group. It is important to find influencers who appear professional and fit your brand thematically. Agreements should be set out in writing in advance and the influencers’ suggestions should be taken into account, as they know their community best.

No-Go’s in Influencer Marketing

A clearly defined goal for the campaign must be communicated in advance in order to be successful.

Influencer Relations

Influencer relations are an established discipline in the communications mix. Influencers offer good reach, a high level of networking and an engaged community. In order to find the right influencer for your company, a strategy should be defined.

Goals of influencer relations

• Visibility in specialized target groups
• Building influencer networks
• Generating traffic for your own platforms
• Receiving product feedback
• Maintenance and development of the corporate image

Selecting the right influencers begins with careful research and can be supported by specialized agencies.

TikTok Influencer Marketing

TikTok is one of the leading platforms in the social media world. Companies can achieve high reach and increased brand awareness through influencer marketing on TikTok. A successful TikTok campaign requires a clear definition of the target group, precise knowledge of the platform and the selection of suitable influencers.

Corporate influencers in business networks

Xing and LinkedIn are important platforms for companies. Corporate influencers, such as employees and managers, can represent the company authentically and credibly. Companies should support their employees to actively engage in social networks by offering training and creating an open working environment.

With these comprehensive services and strategies, we can help your business succeed in the digital world. Contact us to find out more and start your influencer marketing strategy!