LinkedIn services: Optimize your B2B communication and networking

LinkedIn is a social network that specializes in professional contacts and the exchange of business information. It was founded in 2002 and is mainly used by professionals, companies and recruiters. The platform allows users to create a profile that showcases their professional background, skills and qualifications. In addition, users can connect with colleagues, business partners and potential employers, browse job offers and discuss professional topics. LinkedIn is often used for networking, career development and business promotion.

In recent years, the platform has evolved from a business and recruiting channel. Today, trends are born here and topics are developed and refined in the community. The network currently has over 1 billion members worldwide and over 22 million in the DACH region and is currently available in 26 languages.

Young talents in particular are active on LinkedIn, as the latest figures from Statista confirm: Almost 60% of all LinkedIn users are between 25 and 34 years old. The current recruiting figures are particularly impressive: Every minute, eight vacancies are filled through LinkedIn. The network’s recruiting tool is therefore very sophisticated and an ad can always be placed free of charge per profile.

Why LinkedIn Marketing?

LinkedIn marketing is particularly beneficial because it allows companies to target professionals and decision-makers in a professional environment. The platform supports the building of brand authority through the sharing of expertise and enables companies to position themselves as experts in the industry. LinkedIn also facilitates networking and the development of long-term business relationships, which is particularly important in the B2B sector. Another advantage is effective lead generation: qualified leads can be gained through targeted content and the placement of LinkedIn ads. LinkedIn also helps with employer branding by allowing companies to showcase their corporate culture and values to attract top talent. The platform offers comprehensive analytics tools to measure and optimize the success of marketing campaigns. Finally, LinkedIn’s international reach provides access to a global audience, which is particularly interesting for companies looking to enter new markets. Overall, LinkedIn marketing is a powerful tool to achieve business goals and strengthen company presence.