TikTok-Werbung: Visualisierung der dynamischen und kreativen Werbemöglichkeiten auf der Plattform TikTok.

TIKTOK ADS AT THE DÜSSELDORF AGENCY SMART PR

Due to its enormous reach and diverse target groups, TikTok should not be underestimated as an advertising platform for companies. It is currently particularly worthwhile to start with TikTok marketing, as the CPMs are still comparatively low. As the trending app is still a relatively young social network despite its success, the costs for an ad have so far been significantly lower than on Facebook and Instagram, for example. In addition, the competition on TikTok is manageable, which offers companies additional opportunities. The fact that you do not need your own account to place successful TikTok ads can also be a significant advantage for many companies. This allows you to take advantage of the immense reach without committing to regular content with your own account. The TikTok Ads Manager also offers you more detailed targeting based on users’ interests and behavior. You can also target specific devices or network operators, which offers specific target group development, especially for technology or telecommunications providers. The “Audience Insights” feature introduced in November 2022 offers you even better target group analysis. All doors are therefore open for ideal campaign planning.

Ad formats on TikTok

In principle, TikTok Ads do not differ too much from comparable advertising options on Facebook and Instagram, for example. Here too, to ensure the greatest possible success of your advertising measures, you have the choice between different types of TikTok Ads, which you can in turn align to different campaign goals.

  • The Promote function: The easiest way to advertise on TikTok is the Promote function. With the in-app tool, you can turn all of your already published content into eye-catching ads with just a few clicks, making it easy for you to boost your audience.
  • In-Feed Ads: Another way to promote your company on TikTok are the so-called In-Feed Ads. These are image or video ads that you can place via the TikTok Ads Manager even without your own profile. To present your company in the right light on the modern platform, we recommend producing your in-feed ad vertically and adding interactive add-ons.
  • TopView: If you want to stand out with a new product or an announcement, then the so-called TopView ads are suitable for you. These are the first thing users see when they open the app.
  • Spark Ads: With Spark Ads, TikTok offers you the opportunity to advertise various videos: whether your own, those of creators or those that mention your brand.

Do you still have questions about advertising on TikTok or are you looking for a suitable campaign strategy for your company? Then get in touch with us. We will be happy to advise you!