Business networks and corporate influencers
Do you work at the management level of a company and want to raise your personal profile on social media? Would you like to empower employees to express their opinions on social media on behalf of your company? The buzzword corporate influencer is on everyone’s lips these days and prominent examples such as Richard Branson from Virgin are leading the way. They tweet, create Instagram stories and share their expert opinions on XING and LinkedIn. Those who manage to empower their employees or even the boardroom to act independently on social media receive the most authentic communication on behalf of the company.
Is this workshop right for you?
Would you like to build a personal brand or train your employees to become ambassadors? We can help you along the way and guide you from the right positioning on the right platforms to the most sensible strategy.
What does the workshop teach for business networks?
The workshop focuses on:
- Overview of business network platforms: Which social media are possible for a corporate influencer strategy? What are the strengths and weaknesses of the individual channels?
- Creating a strategy: Who should the ambassador speak to? What goals are they pursuing? All corporate influencer programs start with the right strategy.
- Practical application of the strategy: process implementation and editorial plan creation in practice
How much time do I need to invest?
One day of 8 hours including a break is estimated for the theoretical preparatory work. The implementation phase should be discussed over a further half day.
How many people is the workshop designed for?
The group size depends on the size of the company. Ideally, the first part is a smaller team, possibly even an individual training session. In the second part, the group is ideally no larger than approx. 10 people. These sizes can be customized on request.
Get in touch now:
Anke Kisters +49 211 2709-204 kisters@smart-pr.de
Talstraße 22-24
40217 Düsseldorf
