Basic knowledge “Inbound marketing and the customer journey”

Are you already quite active online, but you’re just not making any sales? Are you not familiar with funnels, keywords and e-commerce? Only those who correctly understand the customer journey in the inbound marketing process and their buyer personas can also sell with the help of the right communication measures. We will show you how to develop a sensible keyword strategy for your digital offers, which distribution channels you can rely on and how you can be found successfully in a digitalized market with the right digital communication offer.

Is the inbound marketing workshop right for you?

Would you like to learn how to understand your customers even better? Do you need the right tools to capture potential prospects in your purchasing process and convince them of your product? We will go through the customer journey with you step by step and help you to develop a sensible strategy for it.

What does the Customer Journey Workshop teach?

The workshop focuses on:

• Basic knowledge: What is a customer journey? Who are my buyer personas?
• Content roadmap: How do I adapt my content to my target group? How do I implement it on which channels?

How much time do I need to invest in the Customer Journey Workshop?

Ideally half a day, but if necessary the training can also be shortened to a concentrated 3-hour version or extended to an extensive all-day training session.

How many people is the workshop designed for?

Experience has shown that a good group size is a maximum of 10 people. However, if desired, the training can also be organized in small groups or on a large scale.

Contact:

Anke Kisters +49 211 2709-204 kisters@smart-pr.de
Talstraße 22-24
40217 Düsseldorf