Social media networks: usage and development trends for 2020

Instagram, TikTok, Facebook – there are many social networks. But how many Germans actually use them or, to put it another way, which ones are the most popular or most relevant in 2020? We have looked at the figures for you and provide tips on how companies can use their communication strategy on the platforms sensibly and successfully.

Facebook – The giant and marketing specialist

• Daily active users (Germany): 23 million*
• Trend: constant

The decline of Facebook is repeatedly predicted in the specialist media. But as we all know, the dead live longer. The giant of social media channels continues to post good figures, with a slight upward trend. The social media network is one of the oldest and has significantly changed the online world. Liking goes back to Facebook, as does the general use of social media.

If you have a target group well below the age of majority, Facebook is really no longer the right channel for you. For everyone else who is primarily interested in building a community and targeted advertising to broad demographic groups, Facebook should continue to be used regularly and with high-quality content.

Facebook – The giant and marketing specialist

• Daily active users (Germany): 23 million*
• Trend: constant

The decline of Facebook is repeatedly predicted in the specialist media. But as we all know, the dead live longer. The giant of social media channels continues to post good figures, with a slight upward trend. The social media network is one of the oldest and has significantly changed the online world. Liking goes back to Facebook, as does the general use of social media.

If you have a target group well below the age of majority, Facebook is really no longer the right channel for you. For everyone else who is primarily interested in building a community and targeted advertising to broad demographic groups, Facebook should continue to be used regularly and with high-quality content.