Strategy training “Online publishing – understanding owned media”

Do you have a blog and it is simply not generating the desired reach? Are you considering starting your own online magazine, but still lack the right strategy? With your own media offerings, you have the sceptre in your hand and can place topics in a targeted manner – when and how you want. It goes without saying that this should be done with a well-thought-out strategy. From the inbound strategy to content planning, we help you to use your owned media correctly.

Is this workshop right for you?

Have you heard of SEO and inbound marketing, but don’t know how it relates to your blog? Do you know your target group, but they don’t read your magazine? We will give you specific practical recommendations and help you to make your medium successful.

What does the workshop teach?

The workshop focuses on:

• Developing a content strategy: What content makes sense where? How should it be prepared to suit the target group and who are my buyer personas?
• Creating content cards: What are the channel specifics that need to be considered when creating content?
• Editorial planning: Which topics should be placed? How should they be prepared?

How much time do I need to invest?

Ideally, one day of 8 hours including a break is scheduled for this. If required, however, the training can also be shortened to a concentrated half-day training or extended to an extensive two-day seminar.

How many people is the workshop designed for?

Experience has shown that a good group size is a maximum of 10 people. However, if desired, the training can also be organized in small groups or on a large scale.

Get in touch now:

Anke Kisters +49 211 2709-204 kisters@smart-pr.de
Talstraße 22-24
40217 Düsseldorf