Content strategy
Good content is the basis for a successful presence on the web. This is because user attention on the web is low and competition is high. In most cases, it is not enough to create content according to currently available topics and resources. Many companies find it difficult to make content marketing projects a success: Content is often created from a company perspective and not tailored to the target group and their needs. There is a lack of processes for finding and creating topics. Content is not strategically distributed via the right channels. Those who do not evaluate also have no overview of the efficiency of the written texts. A well thought-out content strategy should always come first. Alongside appropriate marketing and content creation, it is the basis for targeted digital communication. A content strategy clarifies the important elements of web content: Objectives, target groups, messages and the necessary processes. This is supplemented by the planning and creation of content as well as the operational handling of content processes.
The right content marketing strategy for your company
Traditional advertising has been losing its appeal for some time now. If you want to be convincing today, you have to score points with authenticity, expertise and trustworthiness. This also applies to all content. With a content strategy, you can achieve long-term and sustainable reach and visibility. We advise you on all stages of the content marketing process:
- Situation analysis
- Target formulation
- Content audit
- Content strategy
- Keyword strategy
- Channel strategy
- Format selection
- Theme planning
- Content Creation
- Content Distribution
- Evaluation and readjustment
We are your partner and expert with an all-round view on all these points.
Content Audit
You do so much, but somehow the success still leaves a lot to be desired? A relaunch or redesign is imminent? A new product is being launched? A content audit will help you to assess the quality and effectiveness of your existing content and align it better. After all, you don’t want to throw away the work of many hours and there is certainly valuable, well-performing content on your website. We are happy to help you assess your content, from the inventory of existing content to the audit and the concrete editorial planning of revisions and additions.
Content distribution via paid, earned, shared and owned media
Owned Media
Whether it’s a company website, blog, online magazine or employee newspaper – we support you in presenting yourself optimally on your own channels. Depending on your requirements, we can take care of the concept, editing, programming or content management and search engine optimization for your website or blog.
Earned Media
Earned media is considered the supreme discipline: content that is distributed by third parties (such as journalists, bloggers or consumers) is characterized by particular credibility. In addition to social networks, “traditional” media work also continues to play an important role here. As experts in online PR, we identify the topics relevant to your company, create high-quality content and ensure media placements. In the social media sector, we create the basis for user recommendations through attentive listening and communication with the community.
Shared Media
Shared media covers the area of social media, i.e. the platforms and communities on which you can post and distribute your own content but have no control over the framework conditions. This includes traditional social media such as Facebook, YouTube and Twitter, image-heavy communities such as Instagram and Pinterest, as well as business networks such as Xing and LinkedIn and other suitable social channels. We develop channel strategies for you and of course also take care of the complete community management for your social media channel – from editorial planning to content creation and evaluation.
Paid Media
In many cases, the use of media budgets to support PR measures makes sense. These can be social media ads on Facebook or Instagram, media cooperations for the targeted placement of content or cooperations with influencers. We identify the appropriate instruments and take over the complete implementation for you.
In the content strategy workshop
We have already helped clients from a wide range of industries to develop a successful content strategy. Ask us about a workshop for creating a content strategy. Together we will find the right strategy for your company!
Your partner for content marketing in Düsseldorf
Let us advise you – by phone or on site at our agency in Düsseldorf. We are a team of experienced PR and social media experts with many years of experience in PR, marketing, social media and sales – in many industries.
