{"id":9453,"date":"2016-09-29T17:09:51","date_gmt":"2016-09-29T17:09:51","guid":{"rendered":"https:\/\/smart-pr.de\/news\/blog\/snack-content-the-ultimate-thumb-stopping-power\/"},"modified":"2025-09-03T15:02:12","modified_gmt":"2025-09-03T15:02:12","slug":"snack-content-the-ultimate-thumb-stopping-power","status":"publish","type":"post","link":"https:\/\/smart-pr.de\/en\/news\/blog\/snack-content-the-ultimate-thumb-stopping-power\/","title":{"rendered":"Snack content: the ultimate \u201cthumb-stopping power\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;7309&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<h1 style=\"text-align: center;\"><strong>Snack content: the ultimate \u201cthumb-stopping power\u201d<\/strong><\/h1>\n<\/div>\n<\/div>\n<div class=\"content single-post\">\n<div class=\"wrapper-h\">\n<div class=\"main\">\n<div style=\"text-align: center;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<p>Photos are nice, but videos are better. This or something similar can be used to summarize the status quo with regard to the digital content trend. So it&#8217;s no wonder that Facebook CEO Marc Zuckerberg recently said: \u201cWe&#8217;ve updated our News Feed ranking to help people watch more videos they find important. And we&#8217;ve also started testing monetizing videos to help our partners build their businesses. We&#8217;re excited about the potential.\u201d  <\/p>\n<p>We can only agree with the latter and treated ourselves to an in-house training course. True to the motto: \u201cYou never stop learning\u201d, we refreshed our knowledge: <a href=\"https:\/\/www.koelnkomm.de\/tag\/franz-josef-baldus\/\" target=\"_blank\" rel=\"noopener noreferrer\">Franz-Josef Baldus<\/a>, Managing Director of the agency \u201ckoelnkomm\u201d, who specializes in snack content, guided us through the short video world in a full-day workshop. <\/p>\n<h2>Snack content provides thumb-stopping power<\/h2>\n<p>The greatest strength of this medium quickly became clear: attracting attention. The focus of snack content is on the entertainment factor; the content should stand out from the crowd on Facebook, Twitter and the like. It&#8217;s not for nothing that Sascha Welters, Head of Brand Strategy at Twitter, says: \u201cWe need thumb-stopping power.\u201d  <\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_raw_html css=&#8221;&#8221;]<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/BK8XFPWhLRJ/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/BK8XFPWhLRJ/?utm_source=ig_embed&amp;utm_campaign=loading" style="  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style="  display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; 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<script async="" src="//www.instagram.com/embed.js"></script>[\/vc_raw_html][vc_column_text css=&#8221;&#8221;]Snack content appeals to the average user in a very natural way. The entertaining videos are produced in a short time and consumed in an even shorter time &#8211; snack videos are only a few seconds long. In line with this, studies have shown that people&#8217;s attention spans are decreasing: Within eight seconds, users decide for or against a piece of content. Good for those who use snack content.   <\/p>\n<h2 class=\"wp-block-heading\">Snack content does not need mammoth production<\/h2>\n<p>Production is minimalist: armed with just a smartphone, tripod and a few useful apps, these videos can be made. There are only a few limits to creativity, especially as the low-budget productions score points with users for their authenticity. Particularly in B2C, companies can use this type of content to reach a target group that would otherwise be impossible to reach. The usually dry content preparation is broken up and enhanced with entertaining, often funny, videos.   <\/p>\n<p>However, many companies are still reluctant to take the step in this direction and an in-depth knowledge and use of social media is essential. We can help you and are at your side with help and advice &#8211; just contact us![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column width=\"1\/6\"][\/vc_column][vc_column width=\"2\/3\"][vc_single_image image=\"7309\" img_size=\"full\" alignment=\"center\" css=\"\"][\/vc_column][vc_column width=\"1\/6\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/6\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text css=\"\"] Snack content: the ultimate<span class=\"excerpt-hellip\"> [\u2026]<\/span>","protected":false},"author":2,"featured_media":7309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-9453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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