{"id":9335,"date":"2024-10-14T08:48:10","date_gmt":"2024-10-14T08:48:10","guid":{"rendered":"https:\/\/smart-pr.de\/basic-knowledge-inbound-marketing-and-the-customer-journey\/"},"modified":"2025-02-04T09:51:31","modified_gmt":"2025-02-04T09:51:31","slug":"basic-knowledge-inbound-marketing-and-the-customer-journey","status":"publish","type":"page","link":"https:\/\/smart-pr.de\/en\/basic-knowledge-inbound-marketing-and-the-customer-journey\/","title":{"rendered":"Basic knowledge \u201cInbound marketing and the customer journey\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1730127947334{margin-top: -30px !important;}&#8221;][vc_column][vc_single_image image=&#8221;7266&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<h1 style=\"text-align: left;\"><strong>Basic knowledge \u201cInbound marketing and the customer journey\u201d<\/strong><\/h1>\n<\/div>\n<\/div>\n<div class=\"content single-page\">\n<div class=\"wrapper-h\">\n<div class=\"content-clear\" style=\"text-align: center;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<p>Are you already quite active online, but you&#8217;re just not making any sales? Are you not familiar with funnels, keywords and e-commerce? Only those who correctly understand the <a href=\"https:\/\/smart-pr.de\/en\/news\/blog\/customer-journey-in-the-right-place-at-the-right-time\/\">customer journey<\/a> in the <a href=\"https:\/\/smart-pr.de\/en\/news\/blog\/successful-campaigns-with-inbound-marketing\/\">inbound marketing process<\/a> and their <a href=\"https:\/\/smart-pr.de\/en\/news\/blog\/target-group-was-yesterday-buyer-persona-today\/\">buyer personas<\/a> can also sell with the help of the right communication measures. We will show you how to develop a sensible keyword strategy for your digital offers, which distribution channels you can rely on and how you can be found successfully in a digitalized market with the right digital communication offer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;7602&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]Photo from <a href=\"https:\/\/kaboompics.com\/\">Kaboompics.com<\/a> by <a href=\"https:\/\/www.pexels.com\/de-de\/\">Pexels<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<h2 class=\"wp-block-heading\"><strong>Is the inbound marketing workshop right for you?<\/strong><\/h2>\n<p>Would you like to learn how to understand your customers even better? Do you need the right tools to capture potential prospects in your purchasing process and convince them of your product? We will go through the customer journey with you step by step and help you to develop a sensible strategy for it.<\/p>\n<h2 class=\"wp-block-heading\"><strong>What does the Customer Journey Workshop teach?<\/strong><\/h2>\n<p>The workshop focuses on:<\/p>\n<ul class=\"wp-block-list\">\n<li>Basic knowledge: What is a customer journey? Who are my buyer personas?<\/li>\n<li>Content roadmap: How do I adapt my content to my target group? How do I implement it on which channels?<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>How much time do I need to invest in the Customer Journey Workshop?<\/strong><\/h2>\n<p>Ideally half a day, but if necessary the training can also be shortened to a concentrated 3-hour version or extended to an extensive all-day training session.<\/p>\n<h2 class=\"wp-block-heading\"><strong>How many people is the workshop designed for?<\/strong><\/h2>\n<p>Experience has shown that a good group size is a maximum of 10 people. However, if desired, the training can also be organized in small groups or on a large scale.<\/p>\n<h3 class=\"wp-block-heading\">Contact:<\/h3>\n<p>Anke Kisters +49 211 2709-204 <a>kisters@smart-pr.de<\/a><br \/>\nTalstra\u00dfe 22-24<br \/>\n40217 D\u00fcsseldorf<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=\"stretch_row_content_no_spaces\" css=\".vc_custom_1730127947334{margin-top: -30px !important;}\"][vc_column][vc_single_image image=\"7266\" img_size=\"full\" alignment=\"center\" css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/6\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text css=\"\"] Basic knowledge \u201cInbound<span class=\"excerpt-hellip\"> [\u2026]<\/span>","protected":false},"author":2,"featured_media":7266,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9335","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Basic knowledge \u201cInbound marketing and the customer journey\u201d - SMART PR \/\/ Ihre PR-Agentur in D\u00fcsseldorf<\/title>\n<meta name=\"description\" content=\"Learn all about inbound marketing and the customer journey. 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