{"id":8913,"date":"2024-08-26T13:47:19","date_gmt":"2024-08-26T13:47:19","guid":{"rendered":"https:\/\/smart-pr.de\/services\/press-and-public-relations\/online-pr\/"},"modified":"2025-01-21T14:27:24","modified_gmt":"2025-01-21T14:27:24","slug":"online-pr","status":"publish","type":"page","link":"https:\/\/smart-pr.de\/en\/services\/press-and-public-relations\/online-pr\/","title":{"rendered":"Online PR"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1729156473880{margin-top: -30px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1724400273462{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;7593&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><b><span data-contrast=\"auto\">Online PR: Your tool for digital visibility and reputation<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]The spectrum of online PR is diverse, and there are different definitions of what online PR encompasses. At SMART PR, we define online PR as all media relations activities aimed at increasing your presence and visibility on the web and building a strong online reputation. As an experienced online PR agency, we identify relevant online media, blogs and newsletters for you and develop customized online PR strategies to achieve your goals.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><b><span data-contrast=\"auto\">How does online PR work?<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Online PR (online public relations) refers to public relations work via available online communication channels and tools. This includes not only the online editions of traditional media, but also social media, blogs and websites. In contrast to traditional PR, online PR is not just an adaptation, but the specific use of the opportunities and possibilities of online media. We realign brands, position products and get companies talked about. We reach your target group with the right stories and press releases. In the social media sector, we combine web rules with your goals in search engine optimization (SEO) and online marketing.     <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><b><span data-contrast=\"auto\">Online PR as an interface between SEO, social media and marketing<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">In online PR, the boundaries between classic PR, online marketing, social media and SEO are fluid. Our full-service agency offers you holistic campaigns to position your brand that integrate all of these disciplines. We use the possibilities of online media to optimize your PR campaigns and at the same time take classic media into account, especially in the B2B sector. We also place specialist articles, interviews and other PR content in print media in order to position your brand comprehensively.   <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><b><span data-contrast=\"auto\">What is the aim of online PR?<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">The aim of online PR is to have a lasting positive influence on the public image of a company or brand. Sub-goals are: <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">New customer acquisition and retention<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Information transfer<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increasing attention<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">High cost-benefit factor<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Improvement of (online) reputation<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Performance measurement and control<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"multilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Achieving a high degree of topicality<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><b><span data-contrast=\"auto\">Online PR vs. traditional PR: the advantages of digital and traditional communication<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Compared to traditional PR, online PR uses digital channels to reach target groups directly and spread your brand messages quickly and efficiently. Our online PR agency ensures that your online PR strategies are optimally aligned with your online marketing and SEO goals. At the same time, we integrate traditional PR elements to ensure a balanced and comprehensive communication strategy.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><b><span data-contrast=\"auto\">Targeted media selection and content placement<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">We know how important it is to select and target the right media for your target group. Whether trade journals in the B2B sector or lifestyle media for a consumer target group: we create target group-specific content that conveys your message in the best possible way. Through the precise placement of interviews and specialist articles in the relevant media, we ensure that your target group is reached and that your brand receives the desired attention. We also use these placements strategically to strengthen your expert positioning. Through targeted positioning of specialist articles and interviews, we promote your expertise and position you as a leading contact in your industry.    <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><b><span data-contrast=\"auto\">Your experts for online PR and traditional media relations<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Would you like to find out more about our online PR and classic PR consulting services? Contact us to find out how we can help you optimize your media work &#8211; whether online or traditional &#8211; to place your messages effectively and position your brand successfully.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559738\":240,\"335559739\":240,\"335559740\":276}\"> <\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1729589337537{margin-bottom: -20px !important;padding-top: 5% !important;padding-right: 2% !important;padding-bottom: 5% !important;padding-left: 2% !important;background-color: #ffd500 !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1725436267372{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1728987928718{padding-right: 10% !important;padding-left: 10% !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Ready to optimize your communication strategy? Let&#8217;s realize your goals together &#8211; contact us now! <\/p>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_icon icon_fontawesome=&#8221;fas fa-phone-alt&#8221; color=&#8221;custom&#8221; background_style=&#8221;rounded-less&#8221; background_color=&#8221;black&#8221; size=&#8221;sm&#8221; align=&#8221;center&#8221; css=&#8221;&#8221; custom_color=&#8221;#ffd500&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: center;\">+49 211 2709-0<\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column css_animation=&#8221;fadeInRightBig&#8221; width=&#8221;1\/2&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"11\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/8913#wpcf7-f11-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"11\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Dein Name*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Deine E-Mail-Adresse*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Betreff*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"betreff\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"betreff\"><option value=\"Unverbindliche Beratung\">Unverbindliche Beratung<\/option><option value=\"Angebot anfordern\">Angebot anfordern<\/option><option value=\"Termin vereinbaren\">Termin vereinbaren<\/option><option value=\"Sonstiges\">Sonstiges<\/option><\/select><\/span> <\/label>\n<\/p>\n<p><label> Deine Nachricht (optional)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-1\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-1\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Ich stimme der Verarbeitung meiner Daten gem\u00e4\u00df der <a href=\"https:\/\/www.smart-pr.de\/de\/datenschutz\/\" target=\"_blank\">Datenschutzerkl\u00e4rung<\/a> zu.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Senden\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=\"stretch_row_content_no_spaces\" css=\".vc_custom_1729156473880{margin-top: -30px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom:<span class=\"excerpt-hellip\"> [\u2026]<\/span>","protected":false},"author":2,"featured_media":0,"parent":8793,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8913","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online PR - SMART PR \/\/ Ihre PR-Agentur in D\u00fcsseldorf<\/title>\n<meta name=\"description\" content=\"Optimize your online PR with SMART PR. 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