{"id":7843,"date":"2024-12-04T10:05:06","date_gmt":"2024-12-04T10:05:06","guid":{"rendered":"https:\/\/messe.smart-pr.de\/?post_type=case_studies&p=7843"},"modified":"2024-12-04T10:05:06","modified_gmt":"2024-12-04T10:05:06","slug":"trade-fair-communication-for-hhcologne-after-the-crisis","status":"publish","type":"case_studies","link":"https:\/\/smart-pr.de\/en\/referenzen\/case_studies\/trade-fair-communication-for-hhcologne-after-the-crisis\/","title":{"rendered":"Trade fair communication for h+hcologne after the crisis"},"content":{"rendered":"

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Trade fair communication for h+hcologne after the crisis<\/strong><\/h1>\n

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Client<\/h3>\n<\/div>\n

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h+h cologne<\/p>\n<\/div>\n

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Kampagne<\/h3>\n

Messekommunikation f\u00fcr die h+h cologne nach der Krise<\/p>\n<\/div>\n

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Task<\/h2>\n

The h+h cologne is an international trade fair for handicrafts and hobbies that takes place annually in Cologne and presents new products, trends and innovations in the handcrafts industry. It is known to be the world\u2019s largest order platform for textile handicrafts.<\/p>\n

On social media the trade fair addresses the international trade audience as well as end consumers. As a result, the posts are adapted to the user behaviour and the professional industry topics are presented in short \u201csnippets\u201d.<\/p>\n

Accordingly, our task was to find a new medium that could address trade visitors \u2013 especially German-speaking ones \u2013 in a more targeted way and provide them with interesting content. The goal was to bind German retailers to the h+h cologne by providing them with interesting content and to encourage them to visit the trade fair.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Realisation<\/h2>\n

The podcast \u201cZick-Zack \u2013 the h+h cologne podcast\u201d is intended to reflect the diverse topics surrounding the h+h cologne and the handicrafts market. For this reason, we decided to produce an interview podcast with alternating guests. Katrin Sch\u00f6n, the director of the h+h cologne trade fair, offered herself as host. Topics of conversation are not only sewing, knitting, crochet, embroidery, quilting, but above all the handicrafts market and the trade of the future. Katrin Sch\u00f6n talks to the guests about the industry, current trends and projects. Personal anecdotes will not be overlooked either.<\/p>\n

In order to be present throughout the year and establish a bond with the fair \u2013 for exhibitors and visitors alike \u2013 as well as to ensure that visitors come to the fair, the podcast is published in a two-week period. The individual podcast episodes retain recurring themes for listeners such as \u201cthe elephant has to go through the eye of a needle\u201d.<\/p>\n

Listen to the podcast here.<\/a><\/u><\/p>\n

The released episodes of the podcast will not only be embedded on the h+h cologne website, but also shared via Instagram and Facebook. Moreover, the podcast is released on all streaming services such as Spotify, Apple Podcasts, Deezer and Google Podcasts.<\/p>\n

SMART PR supported the h+h cologne with the technical & operational setup of the podcast, trained the host regarding the related recording routines and is to this day responsible for the post-production, editing, mixing and mastering as well as the distribution.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Hard Facts<\/h2>\n

In this very top niche of the handicraft industry, the podcast was able to reach over 3,500 streams & downloads, over 2,000 listeners and close to 1,500 subscribers in 14 episodes.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=\"stretch_row_content_no_spaces\" content_placement=\"middle\" css=\".vc_custom_1731491120158{margin-top: -30px !important;}\"][vc_column][vc_single_image image=\"3135\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/6\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"] Trade fair [\u2026]<\/span>","protected":false},"featured_media":7559,"template":"","tags":[],"case_studies_kategorien":[],"class_list":["post-7843","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nTrade fair communication for h+hcologne after the crisis - SMART PR \/\/ Ihre PR-Agentur in D\u00fcsseldorf<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smart-pr.de\/en\/news\/blog\/case_studies\/trade-fair-communication-for-hhcologne-after-the-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade fair communication for h+hcologne after the crisis - 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