{"id":3364,"date":"2011-11-07T13:31:22","date_gmt":"2011-11-07T13:31:22","guid":{"rendered":"https:\/\/messe.smart-pr.de\/?post_type=case_studies&#038;p=3364"},"modified":"2025-05-20T13:59:25","modified_gmt":"2025-05-20T13:59:25","slug":"bravofly-online-media-relations","status":"publish","type":"case_studies","link":"https:\/\/smart-pr.de\/de\/referenzen\/case_studies\/bravofly-online-media-relations\/","title":{"rendered":"Bravofly \u2013 Online Media Relations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; content_placement=&#8220;middle&#8220;][vc_column][vc_single_image image=&#8220;10267&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;&#8220;][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<h1><strong>BRAVOFLY \u2013 ONLINE MEDIA RELATIONS<\/strong><\/h1>\n<\/div>\n<\/div>\n<div class=\"content single-post\">\n<div class=\"wrapper-h\">\n<div class=\"main\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/6&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<h3>Kunde<\/h3>\n<\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8220;7988&#8243; img_size=&#8220;full&#8220; css=&#8220;&#8220;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2>Unsere Aufgabe:<\/h2>\n<p><a href=\"http:\/\/www.bravofly.de\/\" target=\"_blank\" rel=\"noopener\">Bravofly<\/a>\u00a0geh\u00f6rt zur\u00a0<a href=\"http:\/\/www.lastminutegroup.com\/\" target=\"_blank\" rel=\"noopener\">lastminute.com group<\/a>\u00a0und ist einer der f\u00fchrenden Anbieter von Online-Reisebuchungen in Europa. Die Billigflug-Suchmaschine findet Angebote von allen Billig- und Linienfluggesellschaften vergleicht diese und bietet die Option diese sofort zu buchen.\u00a0 Neben einem vollst\u00e4ndigen \u00dcberblick \u00fcber die g\u00fcnstigsten Fl\u00fcge gibt es daneben auch Angebote f\u00fcr Hotels und Mietwagen aus einer Hand.<\/p>\n<p>Um potenziellen Kunden dieses Angebot n\u00e4her zu bringen, sollte Markenbekanntheit geschaffen werden, Angebote und Vorteile kommuniziert, Themen besetzt und durch SEO\u00a0die Sichtbarkeit in den Suchmaschinen erh\u00f6ht werden. Die Positionierung als\u00a0f\u00fchrender Anbieter im Bereich Reise und Billigfl\u00fcge festigen sollte somit gefestigt werden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2><strong>Umsetzung:<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;7991&#8243; img_size=&#8220;full&#8220; css=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li>Betreuung der Online Pressearbeit seit 2009<\/li>\n<li>Gezielter Mix aus\u00a0<a href=\"https:\/\/smart-pr.de\/de\/leistungen\/presse-und-oeffentlichkeitsarbeit\/online-pr\/\">Online-PR<\/a>\u00a0+\u00a0<a href=\"https:\/\/smart-pr.de\/de\/leistungen\/social-media-services\/\">Social Media<\/a>\u00a0Relations<\/li>\n<li>Redaktionelle \u00dcberarbeitung der Webseite<\/li>\n<li>Produkt-PR: regelm\u00e4\u00dfige Redaktionsdienste mit Ratgeber, Tipps &amp; Tricks<\/li>\n<li>Recherche, Redaktion und Aussand von Pressemitteilungen + Nachfass<\/li>\n<li>Content schaffen: Themen umsetzen, Interviews koordinieren, Online-Kan\u00e4le mit Presse-Themen zus\u00e4tzlich bef\u00fcllen<\/li>\n<li>Durchf\u00fchrung von ausgew\u00e4hlten Kooperationen mit Medien + Communities<\/li>\n<\/ul>\n<h2>Hard Facts:<\/h2>\n<ul>\n<li>regelm\u00e4\u00dfige Pr\u00e4senz in Travel- und Onlinemedien<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=\"stretch_row_content_no_spaces\" content_placement=\"middle\"][vc_column][vc_single_image image=\"10267\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/6\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"] BRAVOFLY \u2013 ONLINE MEDIA RELATIONS<span class=\"excerpt-hellip\"> [\u2026]<\/span>","protected":false},"featured_media":10267,"template":"","tags":[561,300,1481,435,1483,400,1482,1480,34,705,1479,1414,175,87,347,53,333],"case_studies_kategorien":[133],"class_list":["post-3364","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-bravofly","tag-case-study","tag-content-strategie","tag-digitale-kommunikation","tag-digitale-pr","tag-klassische-pr","tag-markenpositionierung","tag-medienplatzierung","tag-online-pr","tag-online-marketing","tag-online-media-relations","tag-pr-kampagne","tag-reichweite-erhoehen","tag-seo","tag-smart-content","tag-social-media","tag-website","case_studies_kategorien-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bravofly: Erfolgreiche Online Media Relations<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie SMART PR erfolgreiche Online-Medienarbeit f\u00fcr Bravofly umgesetzt hat. 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