{"id":3348,"date":"2012-04-26T13:47:43","date_gmt":"2012-04-26T13:47:43","guid":{"rendered":"https:\/\/messe.smart-pr.de\/?post_type=case_studies&p=3348"},"modified":"2025-05-20T15:46:10","modified_gmt":"2025-05-20T15:46:10","slug":"coca-cola-freundeskreis-community-management","status":"publish","type":"case_studies","link":"https:\/\/smart-pr.de\/de\/referenzen\/case_studies\/coca-cola-freundeskreis-community-management\/","title":{"rendered":"Coca-Cola Freundeskreis \u2013 Community Management"},"content":{"rendered":"

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COCA-COLA FREUNDESKREIS \u2013 COMMUNITY MANAGEMENT<\/h1>\n<\/div>\n<\/div>\n
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Kunde<\/h3>\n<\/div>\n

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Unsere Aufgabe<\/strong><\/h2>\n

Der\u00a0Coca-Cola Freundeskreis\u00a0ist europaweit die erste von Coca-Cola initiierte und betreute Sammlergemeinde. Die Zielgruppe der Seite sind Coke Fans und Sammler von Coca-Cola Artikeln. Das Forum wird von\u00a0 > 600 \u201efans of the brand\u201c regelm\u00e4\u00dfig besucht. Das Team von SMART PR wurde mit der Aufgabe betreut die Seite zu betreuen.<\/p>\n

Umsetzung:<\/strong><\/h3>\n
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  • Implementierung, Projektmanagement & Community Management<\/li>\n
  • Relaunch & Redesign der Webseite<\/li>\n
  • Pflege, Monitoring & Aufbau der Community<\/li>\n
  • Redaktion des Newsbereichs<\/li>\n
  • Ambassador & Social Media Relations<\/li>\n
  • Begleitende Media Relations (Offline\/Online)<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=\"stretch_row_content_no_spaces\" content_placement=\"middle\"][vc_column][vc_single_image image=\"10331\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/6\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"] COCA-COLA FREUNDESKREIS \u2013 COMMUNITY MANAGEMENT [\u2026]<\/span>","protected":false},"featured_media":10331,"template":"","tags":[300,538,539,403,1477,540,1476,1187,1478,671,53,1073,303],"case_studies_kategorien":[133],"class_list":["post-3348","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-case-study","tag-coca-cola","tag-coca-cola-freundeskreis","tag-community-management","tag-fan-community","tag-forum","tag-freundeskreis","tag-interaktion","tag-markenpflege","tag-marketing","tag-social-media","tag-social-media-strategie","tag-storytelling","case_studies_kategorien-allgemein"],"yoast_head":"\nCoca-Cola Freundeskreis: Erfolgreiches Community-Management<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie SMART PR das Community Management f\u00fcr Coca-Cola Freundeskreis erfolgreich umgesetzt hat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smart-pr.de\/de\/news\/blog\/case_studies\/coca-cola-freundeskreis-community-management\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola Freundeskreis: Erfolgreiches Community-Management\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie, wie SMART PR das Community Management f\u00fcr Coca-Cola Freundeskreis erfolgreich umgesetzt hat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smart-pr.de\/de\/news\/blog\/case_studies\/coca-cola-freundeskreis-community-management\/\" \/>\n<meta property=\"og:site_name\" content=\"SMART PR \/\/ Ihre PR-Agentur in D\u00fcsseldorf\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T15:46:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smart-pr.de\/wp-content\/uploads\/2012\/04\/Coca-Cola-Freundeskreis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smart-pr.de\/de\/news\/blog\/case_studies\/coca-cola-freundeskreis-community-management\/\",\"url\":\"https:\/\/smart-pr.de\/de\/news\/blog\/case_studies\/coca-cola-freundeskreis-community-management\/\",\"name\":\"Coca-Cola Freundeskreis: Erfolgreiches Community-Management\",\"isPartOf\":{\"@id\":\"https:\/\/smart-pr.de\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smart-pr.de\/de\/news\/blog\/case_studies\/coca-cola-freundeskreis-community-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/smart-pr.de\/de\/news\/blog\/case_studies\/coca-cola-freundeskreis-community-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smart-pr.de\/wp-content\/uploads\/2012\/04\/Coca-Cola-Freundeskreis.jpg\",\"datePublished\":\"2012-04-26T13:47:43+00:00\",\"dateModified\":\"2025-05-20T15:46:10+00:00\",\"description\":\"Erfahren Sie, wie SMART PR das Community Management f\u00fcr Coca-Cola Freundeskreis erfolgreich umgesetzt hat.\",\"breadcrumb\":{\"@id\":\"https:\/\/smart-pr.de\/de\/news\/blog\/case_studies\/coca-cola-freundeskreis-community-management\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smart-pr.de\/de\/news\/blog\/case_studies\/coca-cola-freundeskreis-community-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/smart-pr.de\/de\/news\/blog\/case_studies\/coca-cola-freundeskreis-community-management\/#primaryimage\",\"url\":\"https:\/\/smart-pr.de\/wp-content\/uploads\/2012\/04\/Coca-Cola-Freundeskreis.jpg\",\"contentUrl\":\"https:\/\/smart-pr.de\/wp-content\/uploads\/2012\/04\/Coca-Cola-Freundeskreis.jpg\",\"width\":1920,\"height\":768,\"caption\":\"Coca-Cola Getr\u00e4nkedosen und Gl\u00e4ser mit Eis und Limette auf einem Tisch. 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