{"id":3300,"date":"2016-12-15T16:32:45","date_gmt":"2016-12-15T16:32:45","guid":{"rendered":"https:\/\/messe.smart-pr.de\/?post_type=case_studies&p=3300"},"modified":"2025-02-05T10:48:39","modified_gmt":"2025-02-05T10:48:39","slug":"online-pr-fuer-urbi","status":"publish","type":"case_studies","link":"https:\/\/smart-pr.de\/de\/referenzen\/case_studies\/online-pr-fuer-urbi\/","title":{"rendered":"Online-PR f\u00fcr Urbi"},"content":{"rendered":"

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ONLINE-PR F\u00dcR URBI<\/h1>\n<\/div>\n<\/div>\n
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[\/vc_column_text][\/vc_column_inner][vc_column_inner width=“1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/6″][vc_column_text css=““]<\/p>\n

Kunde<\/h3>\n

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[\/vc_column_text][vc_single_image image=“8307″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ css=““ link=“https:\/\/en.urbi.co\/“][\/vc_column][vc_column width=“1\/2″][vc_column_text css=““]<\/p>\n

Unsere Aufgabe:<\/strong><\/h2>\n

Urbi<\/a>\u00a0bietet eine App, die die Angebote vieler Car- und Bike-Sharing Unternehmen in einer Applikation sammelt. Zum nationalen Launch der App sollte durch einen Mix aus klassischer und\u00a0Online-PR\u00a0Bekanntheit geschaffen werden. Gleichzeitig sollte das Angebot positioniert und die User zum Download angeregt werden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/2″][vc_single_image image=“7945″ img_size=“full“ css=““][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/2″][vc_column_text css=““]<\/p>\n

Umsetzung:<\/strong><\/h2>\n

Das Team von SMART PR entschied sich bei dieser Aufgabe f\u00fcr eine\u00a0strategische, schrittweise Einf\u00fchrung in aufeinander aufbauenden Phasen:<\/p>\n

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  1. Zun\u00e4chst wurden die PR Ma\u00dfnahmen an\u00a0App-Medien<\/strong>\u00a0gerichtet, um die Motivation von Downloads zu f\u00f6rdern,<\/li>\n
  2. dann wurden\u00a0Business- und Tagesmedien<\/strong>\u00a0angesprochen um Relevanz und Future Proof zu sichern und<\/li>\n
  3. final lag der Fokus auf den\u00a0Verbrauchermedien<\/strong>\u00a0um Anwender langfristig am Angebot interessiert zu halten.<\/li>\n<\/ol>\n

    Hard Facts:<\/h2>\n

    Die Online-PR-Ma\u00dfnahmen haben daf\u00fcr gesorgt, dass die App, ihre Funktionen und ihre Positionierung im Wettbewerb, um den urbanen Reisenden (von Student bis Businessreisender) f\u00fcr jeden Interessierten und potenziellen Nutzer entlang der gesamten\u00a0Buyers Journey<\/strong>\u00a0pr\u00e4sent geblieben ist und mit\u00a0hoher Glaubw\u00fcrdigkei<\/strong>t in den Markt eingef\u00fchrt wurde.<\/p>\n

    Au\u00dferdem f\u00fchrten die Ma\u00dfnahmen zum\u00a0Gewinn des 3. Platzes<\/strong>\u00a0beim Show-your-App Award f\u00fcr die besten Apps und zu\u00a0Teilnahmen an Kongressen zum Thema Shared Mobility.\u00a0<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=\"stretch_row_content_no_spaces\" content_placement=\"middle\"][vc_column][vc_single_image image=\"5332\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/6\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"] ONLINE-PR F\u00dcR URBI [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/6\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column [\u2026]<\/span>","protected":false},"featured_media":5332,"template":"","tags":[399,300,1457,1187,400,34,1455,599,1456,323,401,1454],"case_studies_kategorien":[133],"class_list":["post-3300","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-app","tag-case-study","tag-digitale-vernetzung","tag-interaktion","tag-klassische-pr","tag-online-pr","tag-online-kampagne","tag-plattform","tag-reichweite","tag-social-media-management","tag-urbi","tag-vernetzung","case_studies_kategorien-allgemein"],"yoast_head":"\nOnline-PR f\u00fcr Urbi - SMART PR \/\/ Ihre PR-Agentur in D\u00fcsseldorf<\/title>\n<meta name=\"description\" content=\"Wie SMART PR eine erfolgreiche Online-PR-Strategie f\u00fcr Urbi entwickelt und umgesetzt hat. 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