{"id":3286,"date":"2016-12-15T17:21:07","date_gmt":"2016-12-15T17:21:07","guid":{"rendered":"https:\/\/messe.smart-pr.de\/?post_type=case_studies&#038;p=3286"},"modified":"2025-05-20T14:08:56","modified_gmt":"2025-05-20T14:08:56","slug":"extratouch-das-online-magazin-von-skoda-auto-deutschland","status":"publish","type":"case_studies","link":"https:\/\/smart-pr.de\/de\/referenzen\/case_studies\/extratouch-das-online-magazin-von-skoda-auto-deutschland\/","title":{"rendered":"Extratouch \u2013 Das online-Magazin von \u0160koda Auto Deutschland"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; content_placement=&#8220;middle&#8220;][vc_column][vc_single_image image=&#8220;10273&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;&#8220;][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<h1><strong>EXTRATOUCH \u2013 DAS ONLINE-MAGAZIN VON \u0160KODA AUTO DEUTSCHLAND<\/strong><\/h1>\n<\/div>\n<\/div>\n<div class=\"content single-post single-case\">\n<div class=\"wrapper-h\">\n<aside>\n<div><\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/6&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<h3>Kunde<\/h3>\n<\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8220;821&#8243; img_size=&#8220;full&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<p>\u0160KODA AUTO DEUTSCHLAND<\/p>\n<\/div>\n<div>\n<h3>Kampagne<\/h3>\n<p>\u0160KODA AUTO DEUTSCHLAND: Entwicklung, Redaktion und Contentpflege des Online-Kundenmagazins Extratouch<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<h2>Aufgabenstellung<\/h2>\n<p>Schaffen eines weiteren Online Touchpoints zur Begleitung der Customer Journeys, um f\u00fcr den Nutzer pr\u00e4sent zu werden und zu bleiben. Vom ersten digitalen Kontakt mit der Marke \u0160KODA \u00fcber die Engagement Spheres (Considerartion, Purchase Intention, Purchase &amp; Aftersale) bis hin zur intensiven Besch\u00e4ftigung mit der Marke (Engagement).<\/p>\n<\/div>\n<div>\n<h2>Umsetzung<\/h2>\n<ul>\n<li>Entwicklung einer Storytelling Plattform zur Emotionalisierung der Marke durch lebendiges<br \/>\nStorytelling \u00fcber Marke, Modelle und Menschen.<\/li>\n<li>Themenvielfalt rund um Sponsorings, Lifestyle, Produkt und Tradition.<\/li>\n<li>Content Curation &amp; Aggregation, z. B. von Bloggern, VIP und aus dem Social Web.<\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text][vc_video link=&#8220;https:\/\/www.youtube.com\/watch?v=0HS6HiN4zBs&amp;embeds_referring_euri=https%3A%2F%2Fwww.smart-pr.de%2F&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2>Hard Facts<\/h2>\n<ul>\n<li>\u00dcber 80.000 Seitenaufrufe pro Quartal mit monatlich 20.000 Sitzungen und einer<br \/>\ndurchschnittlichen Verweildauer um die 3 Minuten<\/li>\n<li>Erstellung und Ver\u00f6ffentlichung von bis zu 200 Artikeln im Jahr, die einer gezielten Keywordund<br \/>\nImagestrategie f\u00fcr \u0160KODA AUTO Deutschland folgen.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=\"stretch_row_content_no_spaces\" content_placement=\"middle\"][vc_column][vc_single_image image=\"10273\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/6\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"] EXTRATOUCH \u2013 DAS ONLINE-MAGAZIN VON<span class=\"excerpt-hellip\"> [\u2026]<\/span>","protected":false},"featured_media":10273,"template":"","tags":[1423,300,380,1447,1446,215,1448,1445,332,381,1385,1444,303],"case_studies_kategorien":[133],"class_list":["post-3286","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-automobilbranche","tag-case-study","tag-extratouch","tag-fahrzeugmodelle","tag-interaktives-marketing","tag-kundenbindung","tag-lifestyle","tag-markenerlebnis","tag-online-magazin","tag-skoda","tag-skoda-auto-deutschland","tag-skoda-fabia","tag-storytelling","case_studies_kategorien-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Extratouch \u2013 Das online-Magazin von \u0160koda Auto Deutschland<\/title>\n<meta name=\"description\" content=\"Wie SMART PR das Online-Magazin Extratouch f\u00fcr \u0160KODA Auto Deutschland erfolgreich umgesetzt hat. 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