{"id":3271,"date":"2016-12-15T17:37:18","date_gmt":"2016-12-15T17:37:18","guid":{"rendered":"https:\/\/messe.smart-pr.de\/?post_type=case_studies&p=3271"},"modified":"2025-02-19T14:05:52","modified_gmt":"2025-02-19T14:05:52","slug":"scrubsmag-online-magazin-der-apobank","status":"publish","type":"case_studies","link":"https:\/\/smart-pr.de\/de\/referenzen\/case_studies\/scrubsmag-online-magazin-der-apobank\/","title":{"rendered":"ScrubsMag: Online-Magazin der ApoBank"},"content":{"rendered":"

[vc_row full_width=“stretch_row_content_no_spaces“ content_placement=“middle“][vc_column][vc_single_image image=“5303″ img_size=“full“ alignment=“center“ css=““][vc_row_inner][vc_column_inner width=“1\/6″][\/vc_column_inner][vc_column_inner width=“2\/3″][vc_column_text css=““]<\/p>\n

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SCRUBSMAG: ONLINE-MAGAZIN DER APOBANK<\/h1>\n<\/div>\n<\/div>\n
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[\/vc_column_text][\/vc_column_inner][vc_column_inner width=“1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/6″][vc_column_text css=““]<\/p>\n

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Kunde<\/h3>\n<\/div>\n

[\/vc_column_text][vc_single_image image=“7930″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ css=““ link=“https:\/\/www.apobank.de\/“][vc_column_text css=““]Deutsche Apotheker und \u00c4rztebank\u00a0eG[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_column_text css=““]<\/p>\n

Unsere Aufgabe:<\/strong><\/h2>\n

Die\u00a0apoBank<\/a>, die f\u00fchrende Bank im Gesundheitswesen, versteht sich als Begleiter der Heilberufler in jeder Lebensphase: bereits w\u00e4hrend des Studiums, bei der Anstellung und Niederlassung sowie im sp\u00e4teren Ruhestand. F\u00fcr die Ansprache der Studenten hat sich die Bank f\u00fcr eine eigenst\u00e4ndige, f\u00fcr die Bank ungew\u00f6hnliche, aber in sich konsistente Ansprache und Auswahl von Kan\u00e4len entschieden.<\/p>\n

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[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/2″][vc_single_image image=“7932″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ css=““ link=“https:\/\/www.scrubsmag.de\/“][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/6″][\/vc_column][vc_column width=“1\/2″][vc_column_text css=““]<\/p>\n

Die Umsetzung:<\/h2>\n

F\u00fcr diese Zielgruppe wurden eigene Apps entwickelt, eine Facebook Fanpage und ein Online-Magazin f\u00fcr deren Themen geschaffen. Das Online-Magazin\u00a0ScrubsMag<\/a>, wurde in einem gemeinsamen Prozess mit SMART PR von den Kommunikations- und Marketingverantwortlichen der apoBank in Rahmen von\u00a0Training<\/a>\u00a0erarbeitet, gemeinsam grafisch gestaltet und umgesetzt. Die Themen- und Redaktionsplanung ebenso wie die Festlegung der wichtigsten Grundregeln f\u00fcr\u00a0SEO<\/a>\u00a0waren au\u00dferdem Teil des Auftrags an das Team von SMART PR.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=\"stretch_row_content_no_spaces\" content_placement=\"middle\"][vc_column][vc_single_image image=\"5303\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/6\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"] SCRUBSMAG: ONLINE-MAGAZIN DER APOBANK [\/vc_column_text][\/vc_column_inner][vc_column_inner [\u2026]<\/span>","protected":false},"featured_media":5303,"template":"","tags":[348,1429,300,18,1426,1431,1427,1430,1425,1428,332,349,87,53,350],"case_studies_kategorien":[133],"class_list":["post-3271","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-apobank","tag-aerzte","tag-case-study","tag-facebook","tag-gesundheitsbranche","tag-gesundheitswirtschaft","tag-medizin-news","tag-medizin-themen","tag-medizinische-fachkraefte","tag-medizinwirtschaft","tag-online-magazin","tag-scrubsmag","tag-seo","tag-social-media","tag-workshops","case_studies_kategorien-allgemein"],"yoast_head":"\nScrubsMag: Online-Magazin der apoBank<\/title>\n<meta name=\"description\" content=\"Wie SMART PR das Online-Magazin Scrubsmag f\u00fcr die Apobank erfolgreich umgesetzt hat. 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