{"id":3260,"date":"2016-12-21T10:56:16","date_gmt":"2016-12-21T10:56:16","guid":{"rendered":"https:\/\/messe.smart-pr.de\/?post_type=case_studies&#038;p=3260"},"modified":"2025-05-20T14:33:44","modified_gmt":"2025-05-20T14:33:44","slug":"online-marketing-fuer-myperfectkitchen","status":"publish","type":"case_studies","link":"https:\/\/smart-pr.de\/de\/referenzen\/case_studies\/online-marketing-fuer-myperfectkitchen\/","title":{"rendered":"Online-Marketing f\u00fcr My Perfect Kitchen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1731498509224{margin-top: -30px !important;}&#8220;][vc_column][vc_single_image image=&#8220;10279&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;&#8220;][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<h1><strong>ONLINE-MARKETING F\u00dcR MYPERFECTKITCHEN<\/strong><\/h1>\n<\/div>\n<\/div>\n<div class=\"content single-post single-case\">\n<div class=\"wrapper-h\">\n<aside>\n<div><\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/6&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<h3>Kunde<\/h3>\n<\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8220;7915&#8243; img_size=&#8220;full&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<p>Cosentino<\/p>\n<p><span style=\"font-size: 25px;\">Kampagne<\/span><\/p>\n<\/div>\n<div>\n<p>Online-Marketing f\u00fcr My Perfect Kitchen<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<h2><strong>Aufgabenstellung<\/strong><\/h2>\n<p>Die\u00a0<a href=\"https:\/\/www.cosentino.com\/\" target=\"_blank\" rel=\"noopener\">Cosentino<\/a> Gruppe, mit seinen Marken Dekton, silestone und Sensa ist ein multinationaler Konzern aus Spanien, der innovative Oberfl\u00e4chen f\u00fcr Architektur und Design herstellt und vertreibt. Die Produkte (K\u00fcchen-Arbeitsplatten, Boden- und Wandverkleidungen) werden zu fast 100% indirekt \u00fcber Inneneinrichter oder K\u00fcchenstudios verkauft. Hier erfolgt auch die Ansprache der potenziellen Kunden\/K\u00e4ufer, denn Verbraucher kaufen keine Arbeitsplatte oder Wandverkleidung, sie w\u00fcnschen sich eine perfekte K\u00fcche oder luxuri\u00f6ses Zuhause. Cosentino brauchte also eine L\u00f6sung f\u00fcr die Endkundenansprache, die die Marke und ihre Produkte n\u00e4her an die Kunden, ihre Sprache und Bed\u00fcrfnisse r\u00fcckt.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2><strong>Umsetzung<\/strong><\/h2>\n<h3>Strategie: Inbound Methodik<\/h3>\n<p>Um den Endverbraucher zu erreichen, gab es nur zwei Optionen: \u00fcber die H\u00e4ndler oder online. Wir entschieden uns f\u00fcr eine Endkundenansprache \u00fcber Online-Kan\u00e4le, die gleichzeitig die H\u00e4ndler unterst\u00fctzt. Inbound Methodologie und der gelernte Online Marketing Prozess bildeten die Basis der Strategie. Mit Hilfe einer extra daf\u00fcr entwickelten Website\u00a0<strong>(MyPerfectKitchen.de)<\/strong>\u00a0und einer begleitend dazu aufgebauten Facebook Community\u00a0<strong>(\u201eMy Perfect Kitchen Deutschland\u201c)<\/strong>\u00a0wird \u201eMyPerfectKitchen\u201c inszeniert. Der Verbraucher findet hier interessante Service-Angebote, Gewinnspiele, regelm\u00e4\u00dfig aktuelle Stories und Lesenswertes sowie seinen passenden H\u00e4ndler. Die Facebook Seite interagiert, hilft bei Fragen und Problemen und distribuiert die Inhalte und Angebote des Content Hubs. Insgesamt wird dieser neue Touchpoint f\u00fcr Verbraucher sowohl f\u00fcr die direkte Produktpr\u00e4sentation genutzt, wie f\u00fcr gezielte News und Angebote aus den K\u00fcchenstudios.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;7917&#8243; img_size=&#8220;full&#8220; css=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2><strong>Hard Facts<\/strong><\/h2>\n<ul>\n<li>Binnen vier Monaten wurden damit mehr als\u00a0<strong>12.000 Likes<\/strong>\u00a0f\u00fcr die Fanpage gesammelt.<\/li>\n<li>Monatlich wurden \u00fcber\u00a0<strong>300.000 User<\/strong>\u00a0erreicht.<\/li>\n<\/ul>\n<p>Lesen Sie hier unsere Case Study\u00a0<a href=\"https:\/\/www.smart-pr.de\/de\/news\/blog\/whitepaper\/erfolgreiche-kampagnen-mit-inbound-marketing-case-study-my-perfect-kitchen\/\" rel=\"noopener\">Erfolgreiche Kampagnen mit Inbound Marketing \u2013 Case Study My Perfect Kitchen<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Die Cosentino Gruppe, mit seinen Marken Dekton, silestone und Sensa ist ein multinationaler Konzern aus<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":10279,"template":"","tags":[300,329,18,1401,330,1396,1400,1402,1399,1403,1397,331,332,705,53,1398,303,333],"case_studies_kategorien":[133,135],"class_list":["post-3260","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-case-study","tag-cosentino","tag-facebook","tag-hochwertige-kuechen","tag-inbound-methodik","tag-kuechendesign","tag-kuecheneinrichtung","tag-kuechengestaltung","tag-kuechentrends","tag-minimalistische-kueche","tag-moderne-kueche","tag-myperfectkitchen","tag-online-magazin","tag-online-marketing","tag-social-media","tag-stilvolle-kuechen","tag-storytelling","tag-website","case_studies_kategorien-allgemein","case_studies_kategorien-inbound-pr-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Marketing f\u00fcr MyPerfectKitchen<\/title>\n<meta name=\"description\" content=\"Wie SMART PR MyPerfectKitchen mit gezieltem Online-Marketing unterst\u00fctzt hat. 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