{"id":3238,"date":"2020-04-06T10:06:15","date_gmt":"2020-04-06T10:06:15","guid":{"rendered":"https:\/\/messe.smart-pr.de\/?post_type=case_studies&#038;p=3238"},"modified":"2025-05-20T13:37:52","modified_gmt":"2025-05-20T13:37:52","slug":"skoda-auto-deutschland-kontinuierliches-community-management","status":"publish","type":"case_studies","link":"https:\/\/smart-pr.de\/de\/referenzen\/case_studies\/skoda-auto-deutschland-kontinuierliches-community-management\/","title":{"rendered":"\u0160koda Auto Deutschland: Kontinuierliches Community Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1731493224359{margin-top: -30px !important;}&#8220;][vc_column][vc_single_image image=&#8220;10245&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; css=&#8220;&#8220;][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<div class=\"title thumbnail\">\n<div class=\"wrapper-h\">\n<h1>\u0160KODA AUTO DEUTSCHLAND: Kontinuierliches Community Management<\/h1>\n<\/div>\n<\/div>\n<div class=\"content single-post single-case\">\n<div class=\"wrapper-h\">\n<aside>\n<div><\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;1\/6&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<h3>Kunde<\/h3>\n<\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8220;821&#8243; img_size=&#8220;full&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<p>\u0160KODA AUTO DEUTSCHLAND<\/p>\n<\/div>\n<div>\n<h3>Kampagne<\/h3>\n<p>\u0160KODA AUTO DEUTSCHLAND: Kontinuierliches Community Management<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div>\n<h2><strong>Aufgabenstellung<\/strong><\/h2>\n<p>Strategische und operative Betreuung s\u00e4mtlicher Social Media Kan\u00e4le von \u0160KODA AUTO DEUTSCHLAND in enger Abstimmung mit den verantwortlichen Ansprechpartnern aus dem Bereich\u00a0 Unternehmenskommunikation (Bereichsleiter, Manager Online &amp; Lifestyle) und in direkter Zusammenarbeit mit den Bereichen Kundenservice, Marketing und Sales seit 2012.<\/p>\n<\/div>\n<div>\n<h2><strong>Umsetzung<\/strong><\/h2>\n<p>Nach mittlerweile mehr als 7 Jahren aktivem Userdialog durch unsere Agentur auf den sozialen Medien umfasst die Community \u00fcber 400.000 Fans und Follower auf Facebook, Twitter, XING, LinkedIn, YouTube und Instagram. Hier wird je nach Charakter des Kanals Wissenswertes geteilt, Neuigkeiten verk\u00fcndet und bei Fragen und Reklamationen direkt geholfen.<\/p>\n<p>Ein vierk\u00f6pfiges SMART PR-Team monitort mehrmals t\u00e4glich die Kan\u00e4le, beantwortet Fragen oder koordiniert den Kundenservice und sorgt t\u00e4glich f\u00fcr neuen Content.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_video link=&#8220;https:\/\/www.youtube.com\/watch?v=xe9T4ezuEvw&amp;embeds_referring_euri=https%3A%2F%2Fwww.smart-pr.de%2F&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2><strong>Hard Facts<\/strong><\/h2>\n<ul>\n<li>Instagram: knapp 107.000 Follower mit einem organischen Abonnentenwachstum von 5% pro Monat und einer Interaktionsrate von 0,15%<\/li>\n<li>Hauptkanal Facebook: knapp 340.000 Fans und t\u00e4gliche Updates<\/li>\n<li>Facebook RS und Motorsport: 47.000 Fans und t\u00e4gliche Updates<\/li>\n<li>LinkedIn: 8.608 Follower \u2013 aktuell der am st\u00e4rksten wachsende Account<\/li>\n<li>Twitter: 9.408 Follower<\/li>\n<li>YouTube: \u00fcber 21.900 Abonnenten mit diversen Playlists und regelm\u00e4\u00dfigen Live-Shows bei den relevanten Messen und Events<\/li>\n<\/ul>\n<p><em>Stand: 11\/2022<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Strategische und operative Betreuung s\u00e4mtlicher Social Media Kan\u00e4le von \u0160KODA AUTO DEUTSCHLAND in enger Abstimmung<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"featured_media":10245,"template":"","tags":[1388,403,1389,215,1390,1387,1386,1385,323,1252],"case_studies_kategorien":[132],"class_list":["post-3238","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-automarke","tag-community-management","tag-kontinuierliche-pflege","tag-kundenbindung","tag-kundenkommunikation","tag-markenpraesenz","tag-online-engagement","tag-skoda-auto-deutschland","tag-social-media-management","tag-soziale-netzwerke","case_studies_kategorien-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skoda Auto Deutschland: Erfolgreiches Community Management<\/title>\n<meta name=\"description\" content=\"Wie SMART PR das kontinuierliche Community Management f\u00fcr \u0160KODA Auto Deutschland erfolgreich umgesetzt hat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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